This is an exciting time in Internet Marketing as two very popular Conversion Kit products have been released. Each product has its own strong points and great functionality. Which one is best for you will depend on your budget, needs, and personal preferences. In this article I will compare both campaigns to help you decide which one is the better choice for your business needs.
Both companies offer comprehensive training to their customers and a great support system to help them get started with their campaigns. With ConvertKit you can get guidance and help right from the beginning with the kit itself and then continue with your campaigns once you are a little more experienced. With Active Campaigns you have the freedom to fully customise your campaigns but the cost of using the platform is more than likely your biggest cost line. Either way, both offer great tools that will help you achieve your online success goals. I would recommend taking the time to evaluate each one and seeing which one will work best for your business.
The primary difference between the two campaigns is that ConvertKit focuses on direct sales to Active Campaigns will attempt to convert you to a buyer. Direct sales can be easier to track online and provide a better return on investment than attempting to convert you into a buyer. It can also be more time consuming if not done properly. With a great tracking system and easy to use lead capture you should find success with both campaigns.
Each company has strong points and weak spots. With ConvertKit you can target businesses based on location, spending, and keywords. With Active Campaigns you must know your audience, understand the niche, and measure and manage your conversions. For example, did you know that some sites may be too long to read on a mobile device? With an optimized landing page you should be able to choose how you want to present your campaign.
Both campaigns have a very high bounce rate. This is a measurement of how often visitors click away from your site. However, a low bounce rate is far less damaging than a high one. If you spend a lot of time on a site that doesn’t convert then you have wasted time and money.
These campaigns are very similar in price but are very different in terms of results. They also offer you a huge variety of add-ons that you can use. This is important because you may have a conversion page that is not converting or you may be getting a large amount of email opt-ins. You might also be generating tons of sales but not making any revenue from those sales. You can easily add these components to your campaign for extra revenue.
There is a wide range of features available with both campaigns. ConvertKit allows you to monitor your leads and sales with split testing, statistics, and trending reports. ActiveCampaign offers the same things with their tracking and statistics capabilities. However, they also offer a huge number of add-ons that are really useful for internet marketers.
I would recommend that you take a look at both campaigns to determine which one will work best for your needs. With both campaigns you will be able to find conversion indicators that allow you to easily track your progress and your expenses as well as being able to run and test unlimited campaigns. These campaigns are both great tools for increasing your profits online and working from home. However, the decision between these two systems entirely rests on your preferences and goals. You can spend a lot of time researching online and speaking to marketers before making up your mind.
