WP Engine Review is one of those terms you hear all the time in the SEO world. But what does it really mean? WP Engine is what’s commonly known as managed WordPress hosting. While there’s no hard-and-fast definition of this term, most folks know it basically is web hosting which either allows only WordPress sites or is quite specifically optimized to run WordPress sites.
So what exactly makes it so unique? First, let’s look a little deeper into the process of WordPress hosting. When you host a WordPress site, you basically are placing a copy of your WordPress theme on your server. That means you are “staging” your website for the Internet, just like you would with any other type of website. And just like with any type of website, your goal is to drive highly-targeted traffic to your site via various methods.
So now we’ve established what staging is and what is it really about, let’s take a look at why it’s such a valuable tool for optimizing your WordPress site. As you can see in the previous section, you have basically two options when it comes to hosting: you can either use a free (or very cheap) CDN solution like Yahoo or Microsoft’s Livecycle, or you can use WordPress on a dedicated server. Now typically you’ll find both of these options have their pros and cons, but many people find that using a free (or cheap) CDN solution while still being able to stage your website effectively is much easier to manage and handle. Plus the fact that you’re not paying for any bandwidth, storage space, etc., doesn’t really add up to much of a cost comparison when you compare it to other options.
So why is it so beneficial? Well just like any other type of hosting services out there, you have to pay for access to the features your website has to offer. One of the biggest benefits to using a dedicated server (aside from the fact that you don’t have to share it with anybody else) is that you won’t be experiencing any of those headaches that come along with poor quality, unpredictable web hosting services. So in essence you get to eliminate any potential downtime problems. In addition, most dedicated hosting services will set you up with a customer service phone so that if there are any problems that you experience with the setup, support, etc., you can easily contact them within 60 days without risk of being disconnected from your site.
This all sounds great, but what do you need to consider? First of all, it’s important to realize that when you use any sort of CDN solution (whether it’s WordPress or another such solution) that you are going to need to get support for your website. WordPress supports several different types of plug-ins which can be used to make your content visible across the net via HTML, script, or plaintext. The problem with these plug-ins is that while they make your content accessible over the internet, there is no guarantee that others will see it. In short, people who visit your site and enjoy viewing your content may have issues viewing it elsewhere or not even at all, which could seriously impact your sales and/or traffic levels.
That’s right. If you use WordPress you don’t need to worry about getting people to view it elsewhere; you can be confident in the knowledge that they will simply view it within your site without risk. The reason is that many plug-ins such as Genesis Framework provide the ability to drive targeted traffic to your content without any additional effort on their part. This in turn can greatly boost your income and profits. However, because you are not in direct control of this, you need to ensure that your website is optimised to drive targeted traffic and word of mouth referrals. This can only be done by making sure that your website is submitted to major online directories such as WordPress, Yahoo, Digg and Reddit.
By using WordPress sites such as Genesis Framework or Studiopress themes you are also able to benefit from a built in kingdom indexing system. Without the need for manual kingdom hosting you would have to manually submit your website’s URL to all the major search engines thereby ensuring that all your efforts would go to waste. This would result in little to no traffic reaching your content on the web. Therefore, when you outsource WordPress hosting you should ensure that your provider provides you with a built in kingdom indexing system.
To test this theory, you should use Google’s Pingomatic to find popular blogs across the web and then Pingdom. Plug in your blog’s URL to find various different blog rankings and response times and take note of the results. In the Test Site section you can then see how each different ranking affects your website’s pinging response time. You will soon begin to realize whether or not you need to outsource your WordPress Hosting needs and in fact WordPress has made it easier than ever to drive traffic to your site and boost your search engine ranking.