Learn How to optimize your wordpress site for search engines in Zambia.(SEO) NOW.
Most webmasters prefer WordPress to create their website than any other Content Management (CMS) framework. The open-source platform, originally published on 27 March 2003, now offers millions of websites, blogs, e-commerce stores, forums and other web features.
One of the big things about WordPress is its usability. You could set up a new WordPress page in less than five minutes, without any professional programming expertise, whether you are a novice webmaster or blogger for the first time. Nonetheless, you need to make certain SEO improvements if you want the website to be prominent on the search engines.
1. Set Up SEO-Friendly Permalinks
SEO-friendly permalinks were produced none of the first moves in optimizing the page for better search rankings. When creating a new post or page in WordPress, a generic URL, for example website.com, is provided by default SITE.COM/?p= 123. p= 125. This doesn’t necessarily hurt the ratings of your page, but it doesn’t help either.
SEO-friendly permalinks identifying the post or website are a better solution. For example, you should use the URL “Website.com/How-to Aerate-Yours-Lawn” to write a post called “How to Aerate Your Lawn.” It allows both users and search engines to decide your content.
Login to the dashboard of your page to set up SEO-friendly permalinks in WordPress and press Preferences > Permalinks[ Postname]. Several permalink options are available, but most digital marketers agree that the post name is the most efficient for SEO.
2. Resize Images Before Uploading
Before you upload the images to your site, you should be in the habit of resizing images in a third party program like Adobe Photoshop or Fireworks. WordPress has a practical image editing capability, which allows webmasters in the visual editor to create and resize their images. However, if an over-sized image is uploaded and converted to smaller sizes by this feature, visitors will still first load the original image, which means that the built-in image editor won’t save bandwidth or reduce download times.
You will reduce the file size of your images and promote faster speed if you resize images in an external program before uploading them to your site. The pace of all major search engines is an important factor, which can allow you to achieve a higher search ranking.
3. Handle Duplicate Content
Although small quantities of duplicate content should not lower the search rankings on your website, it remains a good practice if necessary to stop this. How can search engines know which URL to index if you publish the same content on two or more URLs on your site?
By default, WordPress creates multiple URLs for any new post or page’s content. Besides the initial URL (e.g. Website.com / new-post), articles may be posted in the repositories of authors, labels or classes. You don’t have to deactivate this function but let search engines know what URLs you want to index.
There are two simple ways to manage WordPress duplicate content: You don’t want to search noindex Links, either by changing the robots.txt file of your website and adding a third parties plugin such as Yoast SEO or the All-in – One SEO plugin.
Set up the “rel= canonical” HTML element for canonical URLs. This element indicates which version of the page you prefer to search engines. The Yoast SEO as well as the All-in – One SEO help canonical URLs.
4. Moderate Visitor Comments
Like other prominent blogging sites, WordPress allows user feedback. Genuine comments are great for SEO as they give the page a unique content. The problem, however, is that some comments are nothing but spam, which may ultimately damage the search rankings of your site.
You must set up WordPress to handle all new visitor feedback so that abusive posts do not damage the site’s ratings. This is achieved by signing in and clicking on the Preferences > Topic > Post must be accepted manually.
After that, all new commentaries of guests go to the moderation queue where you can either approve or reject them. You can further stop spam comments by using a spamming plugin such as Akismet, but nothing is more successful than hand moderating visitor comments.
5. Use an SEO-Friendly Theme
Here are a few things to look for when choosing an SEO-friendly theme:
• Responsive design that automatically adjusts for proper viewing on mobile devices
• Supports schema markup
• No site-wide “sponsored by” links
• Compatible with your preferred SEO plugin
• Frequently updated
• Friendly and accessible support
• Does not feature homepage sliders
6. Create an XML Sitemap
You can not always trust Google to simply find and index every page of your site using the links below. If there are no references to a particular page, it will not be identified by Google or any other search engine. You should therefore create an XML sitemap.
A sitemap is a list of all XML file site URLs. When launched in 2005, Google became an essential SEO resource used by webmasters around the world. Once a sitemap has been created, Google will crawl it to identify its URLs.
The simplest way to create a chart is to use a plugin in WordPress. Search for “XML plugin” on WordPress.org / Plugins. Google XML Sitemaps is one of the most popular sitemap plugins with over 2 million active installs.
7. Content is King
While improving a search engine traffic page, there is no substitute for high-quality content. Google’s rating search algorithm over the years has undergone numerous changes, one of which focuses on shorter, higher quality data.
Instead of publishing hundreds of small, poor posts, consider publishing more pages of better content. Google will reward you with higher search rankings by building your website around great content.
WordPress is a versatile, reliable and reliable platform on which your website can be built. But you will need to optimize your site using the tips listed here if you want to attract organic search engines.