In a MerchantWords Review I look at whether or not this new payment gateway service is worth its download cost and how effective it is in helping retailers. First let’s look at what it actually does. Essentially it is a pay per click (PPC) tool that allows merchants to advertise their product through Google AdWords. The problem is that although it is easy to implement, making it work is not so straight forward.
To start with it takes some time to set up your campaign. Once it has been set up, you must keep monitoring it to make sure it is achieving the desired results. You also need to check the statistics provided by MerchantWords to ensure that all of your keywords are being used by people. When a customer does a search with a particular set of keywords, your ad appears. But to get a high ranking and to get people to click on your ad you need to make sure your keywords are correct, your ad is relevant and your keywords are up-to-date.
This explains why it is so expensive. To make the process easier for retailers MerchantWords uses its own paid service called MerchantWords. This is an external application that is used to collect data from your website and from you as a retailer and then enters this into the program which then updates your keyword database. There is no way to manually update the information once this has been done. But although the up-to-date information is great for improving your ranking, some of the things it misses such as seasonal trends can still cause your PPC campaigns to be unsuccessful.
This issue has been addressed by another system called AdWords Extender. This is basically a desktop application that you install onto your computer that automates the whole process of pulling up the latest keyword information from Google. It then stores this data in a database for you to refer to for your PPC search. It also includes all the tools necessary to track down the latest trends. What this does mean for you as a merchant is that as soon as your monthly keywords for your SEO campaigns are updated you will instantly see the effect on your search volume.
Another area we’ll discuss at a later date is how to use merchantwords reviews to stay ahead of the competition. One thing you will learn through a review is that you want to put up as many of your keywords as possible. This is called optimization for your business. When doing your keyword research, it is important to choose relevant keywords. When we refer to relevant we mean search volume for those keywords over the last six months. As long as the searches have been conducted, and they have been conducted over an extended period of time, you have a good starting point.
However when it comes to staying ahead of the competition, you have to know what to look for. You have to use the right kinds of tools to help you gather the data you need. When merchantwords review tells you to use the data tools that send you the latest keyword data tools you have to be careful. There are some out there that are outdated or simply don’t work.
You should avoid anything with a date on it, as this could indicate that it has been released earlier in the month than it should have. You also want to stick to those tools that have the most up to date information as well. The last thing you want is to find out your competitor has the latest digital shelf price on their digital shelf. This is going to give you a good head start.
Your next step, as you do your own research and determine what kind of tool to use is to go out and test the software programs that offer the various types of data tools you need. Try them all out to see which one works the best for you. If you don’t like the ones that they offer, simply move on and look for one that does. This is how you can find a money-back guarantee in a merchantWords review and make sure the program works for you.
