How to optimize your website for mobile devices

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Keith Rainz

Learn how to How to optimize your website for mobile devices now. Around 50 percent of all Google searches on a mobile device are now carried out. Perhaps Google decided to switch to a first mobile indexing system as a reaction to the mobile search market growth. It is more important than ever for companies and individuals trying to rank highly in order to have a reliable mobile site. These are the three main options for optimizing your mobile site.

1. User experience

It’s no longer convenient to simply make slight changes to your computer to execute it on your mobile device. While building your website from the ground up, you should consider mobile devices to make the user experience as smooth and rentable as possible. Check your existing mobile website carefully and make notes of how easy or hard it is to navigate, how clear the menus are and how well it suits a smaller display. The growth in the number of people using mobile devices for web search does not show a sign of slowering, so that the user experience on your website is the best it can be. Ask your family or friends, or even pay strangers, for a mobile test and honest feedback on the ease of use and the clarity of design. Listen to the advice you get and be brave and optimistic when needed in making changes.

2. Content

A website copy is central to its search engine ranking results. On mobile devices, your text must be exceptionally streamlined and efficient to convey all the information you need to get across while avoiding page clutter and confusing the reader. Text size, font, and formatting are all vital components of clear, practical mobile design.

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A large proportion of mobile searches are in the form of questions, so frame your content highly in a search that begins with inquisitive terms like who, what and why. Through tailoring the site’s content for mobile users, you’re likely to rank higher in search results and bring more traffic to your site.

3. Responsiveness

Mobile users are much less forgiving than their desktop counterparts of long load times and irresponsive links. Test your mobile site; if you are slow and slow, a significant amount of traffic may be missing. Google will implement loading page speeds in its ranking calculations from July 2018 onwards, so it is important to have a fast site, not only for user retention but also for search engine optimisation.

A good web developer can differentiate between a slow and ineffective mobile site that is powerful and sensitive. Paying more money for the right app will certainly make you more money in the long run as the market share for mobile phones continues to increase. Quicker response times encourage users to access the platform easily and promote further transactions and interactions that exponentially increase the value of their web site.

Summary

Whatever your goal when it comes to web development and design, having a well-made mobile site is a prerequisite for any modern and successful business. An efficient mobile site is an excellent way to increase lead generation, maximize conversion rates and minimize abandoned visits. A desktop site alone is no longer sufficient for success online and, as the digital landscape develops, so must you.

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Keith Rainz

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Along Kafue Road, Chilanga, Lusaka Zambia.

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