Online means of conducting business are becoming more popular compared to traditional methods. Similar to that concept, marketing strategies are going digital as well.
Nowadays, online markets have become highly competitive. Thus, running businesses and marketing has become challenging for many organizations.
Content marketing is one of the most popular ways of online marketing. It is an effective and engaging way to attract an audience towards a brand. But at the same time, you must deal with plagiarism in content marketing to avoid copyright infringement.
But saving yourself from copyright is not the only reason to deal with plagiarism. In this article, we will share the implications of plagiarism for your online business.
1. Rank Reduction
Online businesses rely on search engine optimization. Website rank defines how higher your eCommerce platform will rank against the search results of specific keywords.
The ultimate goal of every online business is to achieve higher rankings. One of the primary conditions for ranking in the search engine page results is the uniqueness factor.
Search engines like Google clearly state uniqueness as a ranking factor for all the webpages and websites online. So, if your webpage contains plagiarized content, it might lower the rankings. The position on the ranking depends on the extent of plagiarism.
The higher the plagiarism, the lower the ranking will be. Therefore, it is recommended that marketers avail of services from a free online plagiarism checker to ensure the uniqueness of their content.
Evaluating the originality of content with a free online plagiarism checker is a good practice for startups looking for more cost-efficient methods.
With the help of such tools, startups can take precautions and measures on the quality of their content to maximize their online visibility for better growth.
2. De-Indexing
Relevant to the rank reduction, de-indexing is something that has no return once it happens. You can recover from rank reduction by improving the quality of your website. But once your website gets de-ranked from the search engine index, there may not be any point of return from it.
A search engine index is like a directory where all the record of the published website is kept. Even if a website is live but not indexed in search engine page results, it may not gain any traffic unless you promote the domain from other platforms like social media or email marketing.
De-indexing depends on the extent of plagiarism, which removes your website from this extensive directory of the search engine. If your content is exceptionally plagiarized, the search engine will directly remove your website from its index without any prior warning.
3. Copyright Infringement
Stealing copyright-protected content is the worst of committing plagiarism. If you are unfamiliar with the term ‘copyright protected’, let us discuss that first.
Copyright-protected content means that the original author or publisher of this content has legally claimed ownership of it and cannot be used by anyone else.
Plagiarizing copyright-protected content can land you in prison. The minor trouble you can face in copyright infringement is a hefty fine. Although it depends on the terms and conditions of the copyright that the kind into which you will be getting.
Copyright infringement can cost you a lot of money to fight the lawsuit with the help of a lawyer. Moreover, your professional reputation as a businessperson might get ruined due to getting sued against the copyright law. People would not rely on an online brand that has been sued for anything.
Conclusion
Plagiarism is unacceptable in every professional domain, whether related to academics or marketing niches. It is a commendable offence which can lead to legal troubles.
On the other hand, marketers do not take the necessary measures to check for plagiarism before publishing content.There are dozens of platforms that are working on the same type of niches and offering similar services.
Even if you have initially written content, the chances of unintentional plagiarism are always high due to the similarity of information. Therefore, run a plagiarism check on your content to avoid its implications for your online business.
