So, you want to know how to make money with music in south Africa? South Africa is an emerging market for recording and making your own music. The birth of M FM stations in South Africa has made it a hotbed for music enthusiasts. Many international and local artists have their fans in South Africa, which is partly due to the huge amounts of foreign aid that is pumped into the country through organisations like the European and American embassies. These aid programmes and businesses help produce a vibrant music scene in South Africa, making it easy for aspiring musicians to set up record labels or tours and earn a living from their talents.
If you’re looking at how to make money with music in South Africa, then the key factor will be the accessibility of musical gear. Because M FM stations have been launched and almost all major commercial radio stations are syndicating their output through M FM, the availability of good quality sound equipment is crucial. Many people are already used to listening to commercial radio, and being forced to switch to something that they’ve never used before can be quite a shock. As M FM grows and more artists and fans begin to get a foothold, this will most likely force listeners to shift from commercial radio to listen to more underground music. Once the availability of equipment improves, the shift towards less mainstream music will also become more profound.
Another important consideration in how to make money with music in South Africa is marketing your music. Because M FM stations are so heavily syndicated, you’ll need a good understanding of how to use networking and promotion effectively in order to get your music heard. There are a number of ways of doing this, including the old stand by of radio advertising and signing with a label. However, the internet has created such a boom in terms of sharing information and increasing marketing possibilities, that the traditional methods of securing exposure through these mediums will soon become completely useless. This is why you need to consider hiring professionals who know how to market your music to a wider audience.
