Learn how blogs bring in more traffic to your website which are customers in Zambia. They’re popping up all over the place. One can be found on your favorite website. One can be found in your favorite television show. Even your adolescent has one. Blogs are a type of online diary. What exactly are they? Why are they strewn about the place?
Simply put, blogs are electronic journals, rather than the paper and cardboard journals kept secret by an even thinner piece of cardboard and a lock your baby brother frequently opened with a paperclip. Why is it that it appears that everyone has one? Because, well, almost everyone does. There’s a good reason for this. Blogs can be used as private or public journals; they can be used by fans to discuss the latest episode of their favorite sitcom; or they can be used by major corporations, particularly those that are Internet-based, because blogs bring in more traffic than traditional forms of advertising.
Companies use blogs in a variety of ways for business purposes. For example, a company’s website might have several blogs, each dedicated to a different topic: customer concerns, product updates, and so on. These blogs not only help customers and other website visitors, but they also drive more traffic to the site. More traffic usually means more money, depending on the website. And more money means—you guessed it—you’re on your way to that Hawaii vacation home.
So, how do blogs increase their traffic? Adsense ads with Google are a good place to start. Each time you update your page, the search engine visits it more, moving your blog higher and higher in the SERPs (Search Engine Results Page) and resulting in more revenue from the ads displayed on your blog.
Do you have any pointers? First and foremost, the blogger must decide what he or she will write about. Choose a popular topic that piques people’s interest. “Underwater Basket Weaving” is probably not a good choice because few people seem interested in it. Unless your company is underwater basket weaving, in which case you should definitely write about it. Next, concentrate on a few keywords—these are the words that search engines will notice. Don’t drown your blog in these words, but do sprinkle them in when you can. Finally, make sure you write content that will draw in and retain a large audience. Isn’t it your goal for your readers to return?
Join the millions of people and businesses who have already done so. Make a blog for yourself. Alternatively, corner your boss and suggest that you write one for your company. Explain how blogs bring in more traffic, which means more money, which means—you guessed it—you’re on your way to Hawaii!
