ROIVENUE Review is a comprehensive review of the products from Riviera Media, the parent company of Rentacoder, a leading video production companies in India. The review covers all the major areas of the company’s product offerings, which includes creation of advertising videos, distribution of videos, and promotion of these videos. We take a brief look at all these aspects of the company’s products and services.
As the owner and founder of one of the largest video production companies in India, I am often asked about my views on the trend of companies outsourcing their creative work to offshore outsourcing channels. My opinion is that it is definitely worthwhile for companies to outsource their creative work. However, before approaching any decision, it is important for the company to conduct a proper cost-benefit analysis of the entire outsourcing process. It is not a solution to all the problems that you may face when you are operating in a global environment, but it can be a life saver for you when you are operating in a small market with limited resources. For example, a good solution for a small company operating in India might not be a good fit for a multinational company headquartered in New York City, and vice-versa.
A good example of the costs that can be incurred by an outsourcing channel for creating a corporate video are the attribution costs. These costs include an allocation of credits to the various creative teams based on their geographical locations, and also costs associated with dual-code domains, multi-touch and multi-site branding. Many companies who outsource their ROIVENUE Review have also decided to outsource their multi-channel capabilities, as well. This is a more difficult proposition in terms of cost allocation and could involve a lengthy process of tender solicitations.
When it comes to assessing the overall value of ROIVENUE Review, there are some facts that can’t be ignored. For example, there is a direct correlation between a company’s ROIVENUE performance and its revenue. While some companies excel in one area and their sales go nowhere, other companies excel in one area and their revenue increases year-on-year. Perhaps the most important result from conducting ROIVENUE analytics is that marketers are able to measure progress as their audience engages with their campaigns. They can then make the necessary adjustments to ensure a higher ROI.
In the case of RFM, the short form for “Raymond van Eeden Free Radios” can be used to conduct a ROIVENUE Analytics Campaign right from your web-based dashboard. You can select an “About” and “Performance” section and then select “ROIVENUE Campaigns”, “Analytics Campaigns” and “ROIVENUE.” You’ll then see a range of reports on the dashboard that compares the performance of your various ad groups to the performance of your customized channels. If you’re interested in learning more about attribution costs, you can simply select a report that compares ROI with AOC and CPM.
As someone who works with marketing attribution, I regularly evaluate ROIVENUE performance against goals and objectives. First, I look to see if the ad groups are performing to their individual potential and if they are meeting my objectives. Once I have determined whether the ROIVENUE channel is performing above or below the minimum goal, I determine its ROIVENUE attribution cost. The purpose of this exercise is twofold: one, to give marketers an accurate picture of the ROI of their channels; and two, to allow them to make quick, informed attribution changes if necessary. Typically, when setting the proper ROIVENUE attribution cost, a marketer has many options, such as AOC, CPM and others.
As a side note, it is important to note that when setting up the ROIVENUE analytics in CRM and online marketing software, there are different formats and metrics that should be utilized. This includes the ad group names, the channel names and the campaign type. Some of the more popular CRM platforms include: Microsoft Dynamics GP, NetSuite, SQL Server CRM, Sugar CRM and Microsoft Web Services (MSW) CRM. For online marketing venues, some popular platforms include: Google Analytics, Yahoo! Webmaster Tools, and Microsoft Bing Data Store.
There are many benefits of having your ROIVENUE review performed by an independent professional. Not only will you save time and effort, but you will also ensure that you are making the most of your CRM and other advanced platforms. By having your channel performance metrics perform at an optimum level, you will ensure maximum return on investment (ROI) for your marketing campaigns. Having your channel performance indicators and associated costs evaluated regularly by an objective third party will help you achieve the success that you are looking for in your business.
