If you’ve been looking around for email marketing solutions, there’s a good chance you’ve come across either Moosend or Mailchimp. In essence, both Moosend & Mailchimp basically describe themselves to be email marketing solutions and email optimization platforms. Both are aimed at companies searching for a comprehensive all in one marketing solution providing segmentation, templates, email addresses, analytics, and integrations amongst other things. So which is better?
Let’s talk a little bit more about each platform and what makes them so effective. With Moosend you can easily create or campaigns, have full control over landing pages, capture names, passwords, and email addresses, and have full access to lead management. On the backend, Moosend has some powerful features like Chatter, where you can easily create and store custom conversations. You can also set custom fields for a given contact such as first name, last name, email address, and so on. Chatter can be used with any email marketing platform.
With Mailchimp you can easily create landing pages for your customers and send emails directly from those landing pages. In addition to all of that, Mailchimp also provides some very useful tools for segmenting, tracking, and optimization. Mailchimp doesn’t provide any automation yet, but it does have a testing feature which is pretty powerful. For now testing is available through a web interface only. It will likely be integrated into Moosend very soon as well.
So which one will you choose between Moosend or Mailchimp? The short answer is that it depends. If you have a large business with thousands of customers and tens of thousands of contacts, there is no reason not to use both products. However, if your business consists of a couple of customers with less than a few thousand contacts, then you should probably stick with Moosend so that you can take advantage of all of the free tools and customization plans.
One way that Mailchimp can differentiate itself from Moosend is that it is geared more towards small and medium sized businesses. This is in contrast to Moosend’s focus on large businesses. In fact, Mailchimp is the largest provider of CRM solutions in the world, beating out Microsoft Dynamics GP and Oracle CRM. If you don’t have a strategy in place yet, it may be time to start developing one, especially if your company lacks the experience necessary to effectively use a free CRM software program. There are many benefits to using services like Mailchimp for lead generation, such as advanced demographics and segmentation and detailed marketing reports.
Another major difference between the two platforms is that Mailchimp focuses heavily on sales and marketing while Moosend is more geared toward data and e-commerce. However, even with its focus on sales and marketing, Moosend can still provide its clients with access to the additional marketing tools like customer capture, sales funnel, and blog engines. In addition, it also provides the additional services like sales force automation, analytical processing, and order entry for businesses who use it for those purposes. The customer conversion number is another important metric that Moosend tends to lag behind Mailchimp, but which can be a turning point for the company in the near future.
Both companies have solid customer support and a wide range of features that will appeal to most marketers. However, as far as the differences between the programs themselves, the most notable is that Mailchimp is primarily focused on cost-effective marketing while Moosend is all about expanding into new markets and gaining more visibility in the market. While some marketers may not see this as a huge benefit to them, the fact of the matter is that most companies do not have the budget to immediately start promoting in markets that they have never before targeting. Instead, they would rather first focus their resources on those markets that are more profitable. With Moosend, it is possible to launch a campaign in India and target customers there for example and yet still receive good results. However, when a client is launching a campaign in, for example, the U.S., he/she would need to spend the necessary funds in order to be able to have the necessary impact.
Overall, both programs can provide a solid CRM solution to a business. However, Mailchimp’s marketing tools and its more focus on sales will likely give it an edge over the competition. As such, it is up to the marketers to find out what works for them and what they should avoid in order to get the most out of their CRM solutions. There are many CRM software tools that one can choose from and both Mailchimp and Moosend are solid programs that can help any company with their CRM efforts.
