Learn How to Use Two Tier Affiliate Programs to Your Advantage in South Africa. Two-tier may be a new term to those unfamiliar with affiliate marketing, but it can mean a stream of income to those who have experience with this type of money-making. Two-tier is an appealing feature of an affiliate program in which affiliates can sign up additional affiliates beneath them. So that when the sub-affiliates, also known as second tier affiliates, earn a commission, so does the affiliate above them.
The first tier of commission in a two-tier system is the same as in a traditional affiliate program. The only difference is that it has an additional tier/s or sub-affiliates, which allows marketers to earn a commission when the people referred to the program by the additional tiers generate sales. Affiliate programs can theoretically have an infinite number of tiers, but there are practical limitations. As the tiers rise, the affiliate program attracts more webmasters who are primarily interested in profiting from the efforts of others.
Multi-Level Marketing is another term for a two-tier affiliate program. When you join an affiliate program, you are referred to as the first tier, and the person you recruited or encouraged to join is referred to as the second tier. If there are more than two tiers, the system is now classified as multi-level marketing (MLM). However, MLM is no longer as effective or successful as it was a few years ago. Because affiliates can now choose from thousands of affiliate programs and quickly switch from one to the next, this is the case.
If you think you can rely on your second tier to complete the task for you, you’re probably wrong. So, if you want to take advantage of a two-tier affiliate program to increase your earnings by encouraging sub-affiliates to sign up below you, carefully select your affiliate merchant. Choose merchants who provide a consistent stream of high-quality products, pay high or fair commissions, provide real-time tracking, provide you with a tried-and-true advertising arsenal, and treat their affiliates well. You can also sign up for a merchant with a high conversion rate of visitors to sales.
It’s also a good idea to work with a web merchant who has a user-friendly website that you can access at any time to track your statistics, such as visits and sales. Choose one that has powerful marketing tools that you can use to promote their products if at all possible.
When you promote a bad affiliate program, you’re wasting a lot of time and effort, and you’re also jeopardizing your reputation, because your visitor will almost certainly assume that the product or service you’re reselling is also bad. That is why it is critical to select high-quality affiliate programs. You can not only build a good relationship with your visitor, but you can also easily get more tiers to sign up under you by using these. You should also be wary of affiliate programs that place a higher priority on the profits earned from recruiting new affiliates than on the revenue generated from sales, because you’ll eventually discover that someone has already closed those sales without informing you. This type of affiliate program usually has a low first-tier payment but a huge second-tier commission.
If you want to start your own affiliate program, you must first decide whether it will be a single-tier or two-tier program. Who am I to say which program is superior to the other? But first, let me explain the advantages of a two-tier affiliate program.
First, your profit will rise as a result of increased sales from customers referred by your second tier. Second, you’ll be able to sell your products and services to a much larger customer base. Then, because the customers referred by your affiliates and sub-affiliates are likely to develop a lifetime loyalty to your site and products, you gain more and more stable income. You also have a legion of sub-affiliates promoting and reselling your products and services to their visitors and subscribers.
The two-tier program has proven to be a winner, and it should be the first choice for new affiliates as well as affiliate program managers. When you start making money from both your site and your tiers, it’s time to declare that you’ve taken advantage of the two-tier affiliate program.