Learn How To Make Money Via Blogging In South Africa. Entrepreneurs use two different types of business models to make money blogging. The first and most common way to turn a blog into a moneymaker is to sell advertising to companies and brands that want to reach the blog’s readers.
The second type of money-making blog aids a single brand in improving its image by instilling positive associations between the blog and the product in consumers’ minds. Both types of blogs have the potential to make a lot of money, especially if the creator has a keen marketing sense.
If you’re blogging with the intention of selling advertising, there are two basic approaches to finding sponsors who want to place ads on your site: you can hire someone to do all of the legwork for you, or you can do it yourself and keep all of the profits. Many people in the first group make money by selling space on their blogs through Google’s AdSense program.
The benefits of this program are numerous, as it requires very little effort on the part of the blogger or webmaster in order to start making money. Most people, however, discover that this method earns them less money than they had hoped for their blog.
It can take a long time to sell advertising directly to companies who want to place banner ads or sponsored links on your blog, but it can be very profitable. If you have a lot of contacts in industries related to your blog’s topic, you might want to try this route. Renting blog space to interested companies can be a lucrative business for people with a strong sales background and experience pitching proposals.
The most serious flaw with this model is that you often need to build a sizable readership before you can attract advertisers, which means you’ll have to put in months of effort before you start making money blogging. As blogging becomes a more profitable business, many established companies are looking into how they can get involved. Companies are taking advantage of the blog movement by creating blogs that serve as a friendly face for their business.
More than one writer who never imagined making money blogging has been approached by a company and offered a substantial sum for this type of work.
