The sales funnel is a very important part of any business’s sales process. It is an incredibly effective way to manage your sales process without having to spend countless hours calling up potential clients. Fair warning: This post is very long. So, if you are looking for an effective way to manage your sales process you better pay attention!
Sales Funnel Theory – I know what you are thinking. How on earth does sales funnels work? Fair warning: this post is long. In fact, that is exactly right with a subject as powerful as sales funnel management. To help guide you through the details of how they actually work, we’ve boiled it down to a single simple template and 10 step check list so you can grab onto it right now.
The basis of salesfunnels is very simple; however, it can be easy to get caught up in discussing its application when really its core principles should be taken note of first. Salesfunnels start with strong entry intent or call to action. This is what creates a great headline that can capture your prospects attention and cause them to take notice. This in turn will trigger an internal sales pipeline or process that is responsible for contacting clients. We call these internal sales processes “salesfunnels”. Without these processes, you will have no way of contacting clients, creating a good first impression and getting them to take action.
With a powerful headline, a great call to action and strong sales funnel in place, you are ready to begin your sales funnel. But how do you organize your process? How do you get all of these things to work together in a seamless fashion? We help you do just that in this article by breaking down the three basic stages of sales funnels.
The initial sales funnel starts with an introduction. This is a very important first step because without an introduction, people simply don’t know who you are and where you come from. You have to establish yourself as a professional. Begin with a short but effective presentation that quickly gets prospects interested in your products or service. In order to get through this stage successfully, you must keep your message focused on what you can offer and nothing else.
The next stage is the second overall sales funnel. In this stage, you have two choices: to close the deal now or to proceed with the trial and error process. For most salespeople, it is better to close the deal during the trial phase because it allows them to test different messages and see which one is more effective. In addition, closing a sale in this phase assures that the prospect is interested in continuing with the process. However, if you have not closed a deal by this stage, then you may be wasting time because there is no real urgency to convert the customer into a buyer.
Lastly, the third stage of the sales funnel is converting past customers into buyers. In this stage, you are going to spend the majority of your time on calling those past customers back to convince them to make a purchase. Of course, you want to do this in a way that is consistent with how you used to do business. You want to make sure that every phone call you send to someone is carefully targeted toward getting them to buy from you again. Remember that you cannot convince someone to do something that they do not want to do no matter how much you try to convince them otherwise.
To summarize, the third stage of the sales funnel is to convert the prospect into a buyer. It begins with an introduction and ends with the final conversion into a client. It is important to always keep this fact in mind, so that you do not waste valuable time on potentially ineffective calls that will have little or no benefit to you as a brand.
