Learn the Facebook Pixel Strategies to Help You Run More Targeted Ads in Zambia and worldwide now.
You may have heard about the Facebook pixel and its potential for improved advertising to grow your sales. Perhaps you have also tried to install one once in a while. We want you to learn what your Facebook pixel does–whether you are pixel-ready and carrying the fence–and to use four methods to implement it.
But above all… what is it?
What’s a pixel for Facebook?
The Facebook pixel is a tiny website wizard that tracks and records visitors and their behaviour, shoppers with interest in a given product, shoppers who left your site without buying it, you name it. Then you can use your pixel to create audiences that can target Facebook ads.
Nevertheless, the ads will not be limited to customers who visited your shop already. You will want to find 10 more shoppers like yours if someone is interested in your products. Your pixel allows you to create “lookalikes”-Facebook user audiences that are similar to your current customers.
You can get your Facebook pixel activated as fast as you can, if you post on Facebook (or feel you will one day). You may not need this now, but the data collected by your pixel is indispensable to your commercial when the time comes.
As an integrated Facebook company, Ecwid is integrated with the Facebook pixel so that not only all Ecwid traders can install it easily, but also free. No programming or design experience required — only a few clicks are essential for your online shop to download your pixel.
It is now time to have fun — and know how to use it. That’s out of the way. So here are four actionable tactics, you can now use the Facebook pixel to better target your advertisement.
Strategy 1: Cart Recovery Reargeting and Abandoned This is a no brainer approach. Let’s presume that you have set up your shop and that you get good traffic, but sales are a bit slow. This may be frustrating, but it isn’t fatal— especially if some well-target Facebook ads can get things moving.
Retargeting is a kind of campaign that tracks and advertises the individual customers who visited you. There are many good reasons for retargeting, but cost-by-sale is one of the most important reasons. Closing shopping to customers who already know the name is almost always easier. And more sales sounds like a lot to us for less money.
Retargeting is still more critical when you charge third parties to drive traffic to your page (Google, Bing, Twitter, etc.). You want to recover the maximum amount by converting sales to make sure that you have a profitable online store.
Abandoned cart advertising for shopkeepers who have visited your shop and added products to their carts, but who have not concluded the control process. Your pixel records the shopper’s products left in their cart to remind shopper-specific Facebook ads of those products.
It’s best to re-target ads, because our integration with the ROI Hunter in your control panel ensures that they are fully automated without additional fees or management. But we’re still going to show you how to handle the ads yourself if you don’t want the easy button!.
The dot on Facebook — to track tourists to shop and sites you search. What do you need for repairing?
Product catalog for Facebook — to advertise on Facebook for your products.
Creating your Facebook Business page for your Facebook Ad Account for your store visitors.
Sign on to Facebook with your Ecwid Account.
Export to Facebook your Ecwid product catalog. If you have a Venture or a lower project and want to do so automatically, follow these instructions. Or do it manually. After that, in your Catalog Manager you will see your catalog:
Facebook button to pause. Stop the icon. Your pixel will track your website visitors in just a few clicks. (Note: It might take up to 20 minutes to activate your pixel before tracking starts.) Go to your Pixel Ad Manager and check the status of your pixel. Green light means passive. Green light means active. The triggering events are shown in a graph:
Specify the pixel in the Catalog Manager with your Facebook Product Catalog (you can do so while ad building).
Create your advertisements. Create your ads. As long as you have the pixel mounted, you can start creating ads. Or go to your business page of Facebook and press Create Ad:
Strategy 2: Get More Repeat Customers with facebook pixel
The foundation of your company is loyal customers. Because they already trust and depend on your product to negotiate with you, it will be much simpler in the future for them to buy. It is therefore necessary to engage in keeping them involved.
It is important to increase your loyal customer base and regularly deal with them, especially when you sell, sell or have a budget of low seasonal products. Build an audience of people who recently made a shopping and hit them with a new collection to exploit this category with your pixel.
First of all, adopt Strategy 1-6 measures. Build a market with your latest commercial.
For your existing clients, to build an audience: go to the hearings.
Click on Custom Public Creating. Select Traffic on Websites: Select your pixel and choose the buy event. Enter the period (30-180 days). The time frame. You can target your ads for people who have purchased a particular product, such as shoes. Nonetheless, it might be easier to target a wider audience if you start out first. Follow these instructions to create an ad when you finish building your audience. Choose the audience you generated to hit with your new ads during ad set creation: