The difference between B2B and B2C marketing in Zambia



Learn The difference between B2B and B2C marketing in Zambia.

Advertising.-Marketing. Even the smallest companies can become a household name, if handled properly. Lowly treated, it can leave the name of your business in dust and dreams. In so much the issue is important, because advertising is not all like one way, it’s crucial that you choose the marketing approach that is right for your company.

The differences in approach to B2B (corporate to business) and B2C (corporate to consumer) marketing are one of the biggest differnces. The titles may be virtually identical, but in fact the differences between the two are much more than one.

Here are three of the key differences that can affect your business between B2B and B2C marketing.

Voice and tone

Driving your product or service with the right voice and sound should form the foundation of your marketing approach.

In fact, B2B ads can be predicted to draw more subscribers. The tone is often serious, simple and logical. A B2B marketer should provide figures and estimates and help detailed research on its claims.

On the other hand, B2C advertising is more psychologically focused. It may be talkative, personal, and even playful — depending on the brand. Only look at the friendly and irreverent pages of social media companies such as MoonPie.

Although a copy of B2B tends to the long side, it is often preferable to keep the copy conciseness of B2C and make the tone more informal. Long-form articles may be of benefit to business owners, but short, convincing statements can be more effective for consumers.

The vocabulary used can also have an important role to play. Specific terminology and jargon can create a sense of exclusiveness for B2B marketing by letting business owners know that they are specially designed for a product or a service. Typically, B2C marketing avoids clear, simple jargon to which everybody can refer.


A company in B2B would like to develop long-term customer relations. With terms of examples, B2C advertising usually involves not only establishing a working relationship but also getting a customer to buy your product or service today— but later on, much better.

A B2B marketer can spend more time talking with customers, responding to questions and monitoring, gaining the trust of customers over a time period. Meanwhile, a B2C marketer typically focuses on geting out the word and showing its product in an attractive light. A further difference is that the marketing of B2B is typically a decision-making committee, whereas a B2C marketer only needs to convince the individual consumer one person at a time.

Audience size

Most B2C firms have a virtually unlimited public. Some firms are approaching a single demographic or age group, but this is still a large field.

In general, B2B companies have a more selective audience. They may only be catered for technology companies, or only retailers— or a smaller part of the market. This requires B2B advertisers to go into greater detail, take care to address the problems of nitty-gritty and always take a given community into account.

B2B and B2C marketing have at least one thing in common despite their numerous differences: both require a strong and well-planned strategy in order to succeed. Whether you are a B2B or B2C, Liqui-Site can help you to develop and implement an advanced marketing strategy to reach a broader audience. For more details, contact us today.

Need marketing for your B2C or B2C business in Zambia?

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