Learn App store optimization for beginners. You spent countless hours building or reskinning the perfect app template. The interface is clean and responsive, all buttons work and it does not crash every five minutes. Time to upload it to your preferred app store and watch the downloads roll in, right? It’s not that easy, as you may have already discovered. Of over five million applications available for download, one of the biggest challenges developers face is to find their software. Good App Store Optimization helps you distinguish your app from the competition.
What is App Store Optimization (ASO)?
App Store Optimization is a series of techniques that can increase the number of people who decide to download the app from your target audience. A well optimized app will have more views, more downloads and, hopefully, more positive evaluations. The search engine optimization or SEO concept can be familiar to you. This is a collection of strategies webmasters use to increase the quality of their website traffic. ASO works in the software industry by following the same concepts.
Three different techniques, market research, a / b testing and device monitoring, are commonly used to automate the system.
Keyword Research
A detailed keyword analysis is the first and most critical step of optimization. Most niches have a saturated market, therefore you will not break with short-tail keywords to the top of any search results. You should therefore rely on long-tailed keywords in order to find your target. It means that you need to add keywords in specific chains in practice. In practice The keyword “music app” would help you get out of the crowd, for instance, with Music applications in each app store prolific and prolific. Nonetheless, there is more interest in a more general keyword chain such as “jogging music apps,” although it still can be found daily. ASO’s all about the energy of construction. Calling a small, particular audience through keywords will cause you to download early, which in turn will start pumping up the search results for your application. Start by making a list of suitable single-word keywords to find the best long-distance keywords for your query. Put each item on the list in a generator of keywords such as.io. Keyword developers maintain a list of popular keyword inquiries and can help you find long-distance keywords that have little or no data.
Make sure you maintain the relevant keywords for your application. One frequent mistake made by app developers is to use keywords unrelated to the app in the hope that it can appear in more searches. In fact, all the app stores are intelligent learning programs. Let’s presume that you have created a music app and added the words “food” to your keywords, in the hope of making your product show when looking for diet. The theory is sound, but people looking for a diet app can pass through a music player. You might not believe it is beneficial for you, but the app stores know you saw the product and did not decide to use it. When this is often the case, the app store begins to think your app is of low quality or attractive to people and will bump you down, not only for the wrong keyword, but for every search.
A/B Testing
A / B research was focused on splitting the viewer into two categories and presenting each a different product model. Common sense dictates that the most successful group is designed to be more attractive. You equate this with another brand version and so forth. You will eventually have a product version attracting the largest audience. A-B testing, from cosmetics packaging to movie trailers is used in almost any consumer industry.
Thankfully, the major app stores are all packed with A / B check apps. Try to use various keywords, app icons, descriptions, and screenshots. It may surprise you how often the best theory design often doesn’t get the most downloads. Your original design looks great, but consumers tend to side with whatever product is best-developed when it seems too similar to the competition.
App Tracking
Device Monitoring is the final phase of successful ASO. To track the measurements of your app, you should consistently use the wide range of developer tools available. Try to respond as quickly as possible to comment posts. Make bug fixes and modifications based on the number of complaints made by individuals and how easy to implement. No matter if most of the reports are about basic usability problems there is no point spending a month changing the software. Write comments on any poor feedback you receive. People tend to download an app when the designer recognizes challenges and works on developing the application. Finally, watch how your keywords work and don’t be afraid to delete any keywords that won’t generate downloads.
Conclusion
You can improve the download metrics of an App almost exponentially by means of careful implementation of keyword research, A / B testing and app tracking. It is most necessary for you to secure your globe high in the rating as soon as possible that the first 2 months of an app are accessible in an app store. Even a few small changes can result in a dramatic number of additional downloads as good feedback is made available to app store algorithms. The basic ASO process is available in any app store and can even be applied to certain non-smartphone stores including the Steam PC video game platform.
It is even more important when purchasing app templates to have a good ASO in place because they are more competitive with the same kind of app. When you buy app templates, combining good app store optimization can help you get a lot of money.
