At the moment, there is no better form of media for increasing traffic, engagement, or conversions than videos. Video content is an exciting and economical marketing technique for any organization, owing to lower production costs and the availability of quick and seamless video editing tools. Videos also largely contribute to a business’s SEO tactics and help in increasing ranking on search engines.
Keeping this in mind, let’s shed some light on what makes video content unique, why you should invest in video marketing, and how videos boost your website’s ranking on search engines.
Why do businesses depend on videos to leverage the power of SEO?
There is enough evidence to show that technology, particularly social media, has shortened our attention span. Marketers have only 7 seconds to make an impression on their target audience. If your written or visual material fails to interest and excite your audience beyond the first few seconds, the audience is bound to move on to the next article or video that does.
Regardless of whether you use an animated explainer video or an ordinary video, videos tend to instantly connect with the viewers and put your message across. Furthermore, people would rather watch a two-minute video than read a 2000-word text. Video content’s growth and popularity are neither a fluke nor an accident.
Video content is brief and to the point
Information that would normally take several pages and thousands of words to describe can be summed up in a short video. Videos have the ability to convey a lot more information, quickly. Furthermore, videos tend to keep a larger segment of the audience engaged, by delivering important information in an engaging way.
An instructional film with animation is simpler to recall than an eBook outlining the same information. A brief movie, unlike long-form text content, rarely has a dull moment. Short and snappy films pique viewers’ interest and keep them hooked to your website. Short videos are beneficial for SEO as well, since they encourage viewers to stay on the page for longer.
According to statistics, within 60 seconds of watching a video, 5% of viewers leave. Therefore, if you want your target audience to watch your video all the way through, make it short and sweet. Businesses should keep in mind that about 50% of the videos streamed on smartphones are under 5 minutes long.
Videos leverage the power of storytelling
PowerPoint presentations, like videos, are jam-packed with useful information. This explains why presentations aren’t as popular as videos among the general public. Providing a lot of information isn’t enough to keep the audience interested. Hard facts are interwoven with great storytelling in videos. A mixture of these two will stay in your audience’s mind for a longer duration.
Knowledge will be retained for far longer when marketers employ stories to deliver a message. Even after 30 days, four out of five people tend to recall a video. Moreover, over 50% of these viewers tend to follow your CTA after the video. Regardless of the industry in which your business operates, if you incorporate a video that relays a story, it will benefit your marketing and SEO strategy.
Moreover, videos that communicate stories work because they elicit an emotional response from the brain’s emotional centers.
Video Content Improves User Experience
Years ago, videos could have been the king of material. So then what stopped their ascension to the top?
Many marketers were concerned that videos would detract from the overall user experience. On the contrary, nothing could be further from the facts. The addition of videos to affiliate products will only improve the user experience. People enjoy watching videos, which is why businesses rely on video marketing to increase conversions.
There is ample evidence to suggest that videos increase traffic, keep viewers on a website longer, and ultimately improve SEO and ranking.
- Users spend 88 percent more time on a page featuring video content on average.
- When compared to text CTA, over 95% of people claimed they could remember the video CTA.
- Websites with at least one video are 45 times more likely to appear higher in search results.
Finally, unlike other kinds of entertainment, videos provide complete control over the content to the viewers. Viewers can choose when, how much, and how they want to consume the content. Video content is an enticing magnet that draws visitors, enhances user experience, and increases ranking because of its ease of use, accessibility, and control over the material.
How can businesses improve their SEO ranking with videos?
Digital marketing is built on the foundations of SEO and ranking, each of these is crucial to your organization’s growth. Include video content in your marketing mix if you need to nail these two methods. It’s currently pretty simple to create cost-effective videos thanks to the availability of some of the best video editors, themes, effects, stock video, and so on.
- Use videos and social media to drive more organic traffic to your website
Every marketer’s objective is to divert even a small percentage of that traffic to his or her website. YouTube watchers and social media users will become website visitors when you integrate video content with a sound plan. You can distribute videos on numerous platforms in a couple of seconds with the help of management tools.
- Visitors Stay on Your website Longer Wh