When it comes down to it, there are a few major differences between these two giant search engines. But which one stands out as the better tool for your online marketing needs? The first criteria to look at is, obviously, good data quality. The second criteria has everything to do with acquiring unbiased insider info on competitors’ traffic patterns and growth patterns.
Many companies conducting market research ask “What’s driving my traffic growth.” They then compare their search results from organic search with their paid Search Engine Optimization (SEO) results from Google, Bing, Yahoo! etc. Naturally, all these companies would want to know the answers to such questions. And the difference between SEMrush and SimilarWeb is that SEMrush focuses on market intelligence while SimilarWeb provides data on search engine optimization (SEO).
In this competitive analysis, we analyzed keywords, page content quality, backlinks, social media shares and other important criteria. It turns out that Semrush is the better SEO tool for businesses that aim for a more organic growth. The reason is that SEMrush does not just track keywords; it looks into the quality of pages that carry those keywords. On the flip side, SimilarWeb only looks into the volume and ranking of the top keywords being used by the sites it indexes. So, how does SEMrush stack up against similar services?
One major finding that jumps out at us is that SEMrush shows good trend growth when it comes to the number of incoming links to a site from Search Engines. This means that the service can gauge the effectiveness of keywords by tracking traffic coming from competitors and analyzing the links. For the most part, the traffic on sites that use these competitive keywords is driven by the search engine algorithms, which are designed by Google. The data gathered by the competitor keyword research tools and the analysis it produces can greatly influence SEMrush’s traffic estimates.
Another finding is that SEMrush shows excellent improvement in the amount of search engine results for particular keywords over time. This can be attributed to its unique partnership with Yahoo!, which allows it to filter certain searchers for better rankings. While some people argue that this process of filtering leads to a skewed picture of what the world wants, this aspect of SEMrush’s optimization strategy has proven very effective. The way that SEMrush filters search results is based on several factors such as the type of site (i.e. pay-per-click search or organic listings) and the amount of traffic it receives.
Keyword position tracking is another critical component of this marketing research tool. The concept behind this is simple: the longer a user remains on a web page, the more likely they are to click on other links in the chain. Positioning is the first step in this chain. By understanding how users are finding you, understanding how your competitors are finding you, and using the same principles to get yourself in the top of the rankings, you can create pages that draw massive traffic. For a small fee, you can activate the free plan to start positioning reports.
The final part of the Semrush Vs SimilarWeb ranking analysis focuses on the topic area itself. This should not be seen as a straight comparison between the competition and SEMrush. Rather, look at the theme and overall feel of each website. What do users like about it? What information would they like to see? If your site does not adequately answer these questions, it will fall far short of providing good traffic data quality and may actually hurt your overall standing.
As you can see from the above information, there are many areas that Semrush Versus SimilarWeb misses out on. While the search engine analytical software package can be quite helpful, it is still a very basic tool. The detailed review of each program highlights some of the more important points, such as the amount of analytics tools available. It is also nice to have a full money back guarantee. For the price of just a few dollars, you can sit back and watch your competitors’ websites fall by the wayside.