This article is meant to be a brief comparison of Mailchimp at Klaviyo. Both cloud-based and open source collaboration tools, Mailchimp has a few distinct advantages over Klaviyo. Overall, it seems that Klaviyo’s advanced features are slightly more developed. Even though both Mailchimp and Klaviyo perform the basic job of groupware, Mailchimp clearly takes it a step further by adding even more functionality. Klaviyo, on the other hand, is still pretty basic.
However, when comparing these two giants, one might have to say that Klaviyo is the clear and deserving winner. The main reason why Mailchimp is still losing out to Klaviyo is because of its lacking automation. Even though both tools feature highly advanced automation, Mailchimp still has a long way to go. With the added support for Mambo and Spoti, Mailchimp can automate much of its tasks. However, Mailchimp’s in-built customer support and technical assistance are still lagging behind.
Klaviyo, on the other hand, benefits greatly from its extensive set of analytics. By combining its massive database of emails with Spoti, it is now able to integrate with a wide range of marketing campaigns. By tracking campaign performance, Klaviyo can provide insights into which of your emails are effective, which ones are not, and which of your emails are creating problems for your customers. This in turn, can help you customize your email campaigns to improve conversion rates.
When it comes to tracking analytics, however, Klaviyo has a slight edge over Mailchimp. It is compatible with Google Analytics, which allows for real-time reporting. If you wish to know which of your emails are generating problem, Mailchimp will only tell you that they are experiencing server problems. But with Google Analytics, you can immediately see which messages are working and which are not. And with its comprehensive range of integrations, you can get comprehensive details of every email marketing campaign.
But in order to take advantage of all these amazing features, you need to start building your online store with Shopify. Unlike other ecommerce solutions, Shopify offers a comprehensive list of analytics and reporting integration and tools. Not only do these allow you to see which messages are effective and which ones are not, but they also provide you with detailed information about your customers, their shopping habits, likes and dislikes, purchasing history and much more. Best of all, these analytics and reports are completely customizable. If you want, you can integrate additional tools or features into your email marketing strategy.
In addition to the extensive range of analytics integrated into Shopify, it offers advanced customer support, with its in depth knowledge of shopping trends and customer behavior. Klaviyo, on the other hand, lacks this valuable feature. Unlike Mailchimp, Shopify does not provide advanced segmentation and elimination capabilities. With Klaviyo, you only get an interface to manage your sales and orders, with no chance to refine your customer contact management.
Even though both programs claim to be easy to use and have extensive workflows, there are still some differences between the two programs. While Mailchimp’s flexibility allows it to adapt to changing market conditions and trends, Klaviyo struggles to accomplish these goals with its simple-to-use interface and limited number of pre-defined campaigns. With lesser learning curve, Shopify could boast more success with its extensive set of analytics and report generation features and less workflows.
Although both programs claim to automate much of the business workflow, they do it in different ways. Klaviyo is considered more user-friendly and flexible while Mailchimp is known for its extensive range of capabilities and customization. The answer as to which program is better lies in identifying how much automation you need and how you can tweak your current processes to make it run faster. If your business is growing and you are still manually handling most of your contacts and orders, then Mailchimp may be the better choice. On the other hand, if you have a relatively small email list but a large amount of activity, Klaviyo could be the ideal solution.
