How to Increase PPC Conversion Rates With Mobile Landing Pages in Zambia

Learn How to Increase PPC Conversion Rates With Mobile Landing Pages in Zambia.

More than ever, mobile users shop and search on their phones for information. Indeed the average US adult will spend 3 hours and 43 minutes on mobile devices every day, according to eMarketer. While the entire time is not spent online, 49% of customers are using their smartphone to go shopping and mobile data traffic is expected to increase by more than 700% in the five years leading to 2020. This increase in popularity can make mobile advertisements and landing pages unlike desktop advertising. Mobile users expect quick responses, clear guidelines and optimized landings.

Mobile Landing Pages Save Time In Zambia

A desktop-built page may contain pictures, videos and creative content for mobile users that is slower to load. While a laptop user can browse these informations, a mobile user is not able to wait and click in or on a small screen with time or flexibility.

When they don’t contain large images or light, web landingpages launch more easily. You can increase your chances of lost lead significantly if your landing page causes a mobile user to wait longer als 5 seconds for charging. In fact, a delay of one second can be 7% reduction in conversions.

Be mindful that a mobile user can access Wi-Fi, 4 G networks, or even slower 3 G services. Just because we have 5 G speeds, the whole population does not browse at these speeds. As people search quicker websites, the more easily the website loads on the slowest site. To see where you are, use Google’s PageSpeed Insights to check your site’s speed.

Web landing pages load slowly on mobile devices largely because they provide more information than informed decisions are needed by mobile users. The content should contain your keywords but keep it short when a motive user clicks your ad and gets to the landing page. In one tab, you should know what you have to do and what they should do.
App landing pages names of 3-4 words reduced to two or three should be short. Fast load images can be used, but the entire page must not be filled and a user should be distracted by too much.

Mobile Landing Pages and Calls-To- Action on your Website in Zambia

On desktops, users can click on’ Download Now,’ but mobile users can not receive this call for action. Your CTA should be transparent, instant and available on the first tab on the web landing page.

Multiple CTA button can be included as “Buy Now” or “Call for info” in the smartphone landing page. The click “Call Now” is special to mobile phone landing pages and offers an immediate response path.

To create mobile connections, hold information requests as easy as your name and password. Mobile users will not be able to complete long forms and provide ample information.

You will gain the confidence and interest of mobile users with the content tailored to their needs by optimizing your landing page for web-friendly.

The number of mobile apps outpaced and can not be overlooked by desktop browsers. A web landing page is possibly needed to increase conversion rates on your mobile ads. Faster loading times, simplified content and specific mobile user calls to action will increase your market authority and improve the quality of your leads.