Taking your business to the next level can be a tough process. Therefore, as a business owner, it is essential to stay focused during a period of growth, so you can determine the best step to move forward.
There is never one method only for growth. Every business is different, and a strategy that might work for your competitor may not be effective for you. Therefore, you need to appreciate the role of key business factors to drive growth. Your business plan will help review your current situation and prepare for your next move. Branding, time management, and creative thinking are instrumental in securing your spot on the market. But there is more you can do depending on your objectives.
Your goal is to reach international markets
If you are set on selling to overseas buyers, you need to prioritise shipping, delivery and multi-currency payments. What you need to know about multi currency payments is that the appropriate solution will allow you to accept international currencies while still receiving deposits in your currency. This allows you to be flexible without worrying about managing the exchange rate or making manual conversions post-payments.
Shipping and delivery solutions must be favourable to international customers too. They are unlikely to buy if they have to wait and pay a lot more than your local customers. Ideally, the process requires finding trustworthy shipping partners specialising in international deliveries.
Your goal is to be on everyone’s mouth
Traditional marketing campaigns with advertising placement on websites and magazines are not effective for small brands. If you are going to get your brand noticed and remembered, you need to make sure that you’ve got the right person for the job. Self-promotion is not going to get you the attention you want. On the other hand, having someone else people trust talk about your brand can be a game-changer.
You may not have the budget to ask the Kardashians to promote your business, but no budget is too small to work with social media influencers. Indeed, social media influencers build an audience of followers who trust their recommendations. You can start with micro-influencers, who can get you the visibility you need to reach new markets.
Your goal is to maximise sales
Ultimately, every activity will impact your sales, from branding strategy to social media influencers. However, when you wish to prioritise sale revenue, you need to eliminate every obstacle your customers might encounter on the way:
- Slow page load time
- Confusing navigation
- Unclear content
- Limited payment methods
- On site: untrained staff
Instead, it is essential to create a positive experience for your customers:
- Personalised and relevant product recommendations and product upselling using AI machine-learning algorithms
- Multiple payment methods on the website and even in stores, including credit cards, debit cards, cryptocurrency, digital wallet, Paypal, cash, bank transfer, etc.
- Best practice UX design for your website to ensure clear and engaging navigation
- Clear and dynamic display layout in the store to ensure people can find what they need easily
- Building positive relationships with your customers via staff training and tailored activities so they come back
Are you ready to build your path toward greater success? These hacks are far from being mutually exclusive. On the contrary, we’d suggest combining them for better results if it fits your business objectives.